Grunwald Associates LLC has been called on by 18 of the Fortune 100, and dozens of other companies large and small in the media, consumer and education markets.
Our work includes market research, business development and strategic consulting. Clients use us to address both strategic and tactical challenges including messaging, service delivery, competitive intelligence, market segmentation, brand positioning, product configuration, price optimization, awareness and use. Few other companies offer our combination of sophisticated tools and understanding of the interplay between the youth/family, new media, and education markets. And our work is informed by real-world experience—all of our key team members have had operational responsibility including P&L. We also work hand-in-hand with clients to help them implement the insights of our research, including business development, promotional alliances with non-profits, and high level development of service concepts.
Founded in the mid 1990's, Grunwald Associates LLC began as a strategic consulting firm, leveraging our experience and background in media and technology to help clients address their most challenging business issues. Through our consulting work, we identified a striking need for high quality, methodologically sound market research in the areas of youth/families, education and technology, so we expanded our capabilities and began providing the research ourselves.
Today, Grunwald Associates produces some of the most respected industry research on families, education and new media. We continue to provide business development, public relations and strategic consulting for our clients. All of our work benefits from our unique combination of an operational perspective and cross-industry expertise. Find out more about the Grunwald Advantage.
Grunwald Associates provides custom market research to a wide variety of clients as they make critical business decisions. We have extensive experience in quantitative and qualitative research methodologies as well as advanced analytical techniques that provide guidance on brand positioning, product development, pricing, corporate communications and the competition.
We leverage our expertise to generate millions of media impressions and reach key opinion leaders on behalf of our underwriters. Our industry surveys allow underwriters to “cut through the noise” with strategic messaging and reinforce their positioning via association with high quality public research. Our studies have consistently generated extraordinary media notice and have greatly influenced public discussion on the use of media by youth, families and education. Our reputation for integrity has earned the trust of public broadcasting, key national education associations and industry leaders. We also create effective alliances and generate testimonials for our clients.
We work with corporate and public sector clients to create and manage vibrant online communities. We can help you determine the right role for online communities and networks in your organization, and we can build, recruit, and grow them across platforms.
We provide advisory services to clients on strategy and the competitive landscape. And we frequently leverage our industry relationships and experience to assist clients in their business development activities. In addition, we help clients put our research result and insights to work by developing innovative online services. Examples include: creating viral marketing to reach kid and family “influencers,” developing educational elements for consumer offerings, and creating new marketing messages to reach school decision makers.
Grunwald Associates produces the most respected research reports on youth, families, education and media. Our studies are based on solid methodology using large representative samples. Our reports include extensive analysis from a team of experienced industry specialists who have had responsibility for developing and marketing Internet products.