About Us
Founded in 1993, Grunwald Associates LLC began as a strategic consulting firm, leveraging our experience and background in media and technology to help clients address their most challenging business issues. During this time, Grunwald identified a striking need for high quality, methodologically sound market research in the areas of children, education and technology, and thus, we expanded our capabilities and began providing the research ourselves.
Today, Grunwald Associates produces the most respected industry research on new media, particularly in the children, families and education markets. Grunwald also provides custom research, online service development, public relations and strategic consulting for our clients.
Grunwald Associates has worked with a wide variety of clients to research and address their business issues. We have extensive experience in quantitative and qualitative research methodologies as well as advanced analytical techniques that provide guidance on brand positioning, product development, pricing, corporate communications and the competition.
Our clients often ask us to help them leverage our research results and insights to develop innovative online services. Examples include creating viral marketing to reach kid and family “influencers,” developing educational elements for consumer offerings to address parents’ new media expectations, and creating new marketing messages to reach school decision makers. Our online development efforts are led by Tom de Boor, founder of AOL’s education, parenting and kids channels.
We conduct the most respected industry-wide surveys of kids, parents and educators. Our surveys initiatives have consistently generated extraordinary media notice and have greatly influenced public discussion on educational technology and the use of media by kids and families. Our reputation for integrity has earned the trust of public broadcasting, key national education associations and industry leaders.
Grunwald Associates has leveraged this expertise to generate millions of media impressions and reach key opinion leaders on behalf of our underwriters. Our industry surveys allow underwriters to “cut through the noise” with their strategic messaging and reinforce their positioning via association with high quality public research. We have helped a variety of clients to garner positive media attention, position their brands with national and local thought leaders, and create strategic marketing and/or content alliances.
Grunwald Associates is committed to providing its clients with the highest quality research and strategic services to help them profitably grow their businesses. Contact us today to discuss how we can help meet your specific research, online service development and public relations needs.
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