Grunwald Associates LLC
PHONE (301) 637-2740
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Tom de Boor

Tom is recognized as a leading industry researcher, producer and thinker. Since 1999, Tom has been the principal analyst on Grunwald industry-wide surveys and on many custom research engagements. He’s also lead producer on Grunwald’s product development projects.

Tom founded and ran America Online’s education, kids, and parenting channels, all widely recognized as best in class. During his six-plus years at AOL, Tom was also responsible for many content, service, and technical innovations for these and various other market segments including health, career, international, teens, seniors, and pet care. His work pioneered development of expertise systems, affinity networks, social games, collaborative writing, member-created databases, online/television/radio integration, assessment-based communities, and multimedia/online hybrids, among others. Services Tom helped develop have won eight Webby Awards, the Information Industry Association's award for Special Product Achievement, multiple Parents’ Choice awards, and others.

Prior to AOL, Tom was a producer of drama and interactivity at the Smithsonian Institution, where he developed Life Story, one of the first multimedia prototypes, with Apple Computer, Lucasfilm, and Discovery Communications. Life Story was featured in Science and Scientific American, won numerous awards, including a Gold Medal at the New York Film & Video Festival, and was developed into a commercial product sold in K-12 schools for nearly a decade after its release.

Tom began his career as a science teacher in Nyasoso, Cameroon, in West Africa for four years.

He holds a BA in Political Science from the University of Wisconsin-Madison and was elected to Phi Beta Kappa.