Areas of Expertise
Grunwald Associates works with a diverse range of clients, acting as a strategic partner to help them address a variety of business issues and challenges. Following is an overview of our particular areas of expertise.
Industry Experience
Grunwald has extensive experience conducting custom research for clients in a variety of industries, from educational publishers to consumer products companies to kids’ media providers to computer hardware/software companies to telecommunications companies.
We have extensive expertise in the development and implementation of research with kids, educators, and senior professionals in a variety of industries. Our uncommon expertise across the home, education and entertainment markets provides unique advantages for our clients. We have been conducting the most well-respected industry surveys since 1995 and have proven methodologies for uncovering deep, meaningful insights from children, families and educators.
Business Challenges
From understanding shifts in market share to developing new product concepts to evaluating customer satisfaction, Grunwald Associates has helped clients answer their most difficult business questions. We have particular expertise in the following business areas:
- Brand Equity
- Product Development, Planning & Projections
- Communications Testing
- Industry and Competitive Analysis
Brand Equity – We understand the importance of building a powerful brand, and most importantly, leveraging that brand to build the business. Our brand equity research helps clients to:
- Assess current consumer beliefs, perceptions and expectations
- Measure key brand attributes, including awareness, loyalty, and usage
- Understand brand positioning in relation to competitors
- Refine brand positioning and messaging
- Track brand metrics over time
- Evaluate branding opportunities
Product Development, Planning and Projections – Grunwald Associates’ product research is designed to provide clients with a comprehensive understanding of how consumers view, use and respond to their products. We help clients to identify new product ideas, refine product concepts, determine optimal pricing, evaluate current offerings and test product marketability. Our sophisticated analytical tools give our clients the power to develop “what if” pricing and product scenarios on the fly.
Communications Testing – As with most communications, it’s not what you say, but how you say it. Our communications research is designed to help clients develop and implement the most effective marketing and corporate communications from advertising to Web sites to press releases. We help clients identify the most effective messaging and the best way to deliver those messages.
Industry and Competitive Analysis – Based on our industry leading database of survey results and our years of industry experience, we help clients analyze their markets and their relative positioning within those markets. Our industry and competitive analysis helps clients to define distinct market segments, analyze the competitive landscape, evaluate relative strengths and weaknesses, determine competitive advantages and identify new marketing opportunities.
|
