Research Methodologies
Grunwald Associates has extensive experience in designing and implementing a broad range of qualitative and quantitative research. We start by understanding the specific needs and objectives of each client and then choose the most appropriate, cost-effective methodology.
We utilize and have in-depth experience with a wide range of data collection techniques and advanced analytics, including:
Data Collection:
- Telephone interviews
- Focus groups
- Online surveys
- In-person interviews
- Mall intercepts
- Mini-groups (dyads, triads)
- Useability labs
- Mixed methods (e.g.,
telephone to online)
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Advanced Analytics:
- Conjoint analysis
- Choice modeling
- Regression analysis
- Factor analysis
- Correspondence analysis
- Brand Mapping
- Competitive Analysis
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