Peter Grunwald

Peter Grunwald, the founder and President of Grunwald Associates LLC, has worked with information services for the consumer and education markets for more than 15 years.

Before forming Grunwald Associates, Mr. Grunwald was Vice President of Issue Dynamics, Inc. (IDI), a leading Washington, DC public affairs firm in the telecommunications industry. At IDI, Grunwald created marketing and other alliances between corporate clients and leading education organizations and industry groups. His business development work led to a spin-off company that offers electronic information services through marketing partners such as the Los Angeles Times, Philadelphia Inquirer, Baltimore Sun and San Jose Mercury News.

Prior to IDI, Grunwald was Director of Sales and Field Marketing for GTE Education Services. In this role, he helped market and manage the largest commercial online network in education, including SpecialNet, EdLine and Local Exchange (the network for the National League of Cities, the International City Managers Association, and others).

Before joining GTE, Grunwald was an independent consultant in telecommunications services for eight years. His work included research on computer conferencing for the Kettering Foundation and the Roosevelt Center for Policy Studies, along with design and marketing work for Apple Computer, the American Council on Education, the American Federation of Teachers, and EdLine (the first online information service for education).

Grunwald entered the telecommunications field in 1978 through the cable television industry, where he helped design local programming and city information systems for Viacom Communications, Cablevision Systems Development Corporation, and others. Grunwald's experience with consumer information services also includes Baseball Online, an information service he started for "fantasy baseball" fans.

Grunwald's articles on information services have appeared in magazines such as Telephony, The Red Herring, Phi Delta Kappan and the Electronic School. He is often quoted in The Wall Street Journal, New York Times, San Jose Mercury News, USA Today, Electronic Learning and many other publications.

Grunwald speaks at many leading industry events, such as the Academy of Television Arts and Sciences, the Kid Power and Teen Power marketing conferences, the National School Boards Association, American Association of School Administrators, Cable in the Classroom Summit, and the Information Industry Association. He has served as an expert adviser to several federal task forces and panels.