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Select Research Reports & Publications

While custom market research makes up a substantial portion of our business, we’re probably best known for our public and industry research reports. These reports present benchmark research that has informed the debate on a range of national policy issues. Many of our industry studies employ a unique public-private model to finance a combination of rigorous methodology and analysis by "hands on" industry leaders.

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Most reports are free thanks to the generosity of our partners.

Mobile Kids Study

Corporate data licenses now available

Our data license package for corporations is a much “deeper dive” into the findings from our mobile survey. (The Living & Learning with Mobile Devices public report below contains summary information of interest to educators and policy makers.) The corporate package includes over 1,000 pages of data, a 100+ page presentation-style report and access to executive briefings to explore the impact of mobile learning on your business.

Public and industry reports


     
Living & Learning with Mobile Devices           

2013

Living & Learning with Mobile Devices

What Parents Think About Mobile Devices for Early Childhood and K-12 Learning

In partnership with LFA and with the support of AT&T, this report examines how parents perceive the value of mobile devices, how they see their children actually using family-owned mobiles for productive (and not so productive) purposes, and what parents think of the possibilities.

     

     
Tapping Into Mobile Learning: Parents' Thoughts About Mobile Devices for Early Childhood and K-12 Learning           

2013

Tapping Into Mobile Learning: Parents’ Thoughts About Mobile Devices for Early Childhood and K-12 Learning

This informative infographic highlights findings from Living and Learning with Mobile Devices, sharing key data about ownership, use and learning benefits of mobile devices reported as by parents. This impactful visual tool can be distributed on its own or in conjunction with our full report.

     

     
Student Performance in Career and Technical Education           

2012

Student Performance in Career and Technical Education

Industrial-era “vocational education” is being transformed into more robust career and technical education (CTE), aiming to integrate academic, employability and technical skills. In order to better understand the relationship between CTE courses and student outcomes, we analyzed Florida’s Career and Professional Education program data provided by the Florida State Department of Education. Available in standard resolution format and high resolution format for printing.

     

     
NWEA-GRUNWALD_Assessment_Perceptions           

2012

K-12 Education Assessment Study

After a decade of increased high-stakes testing, the world of education assessment is undergoing dramatic changes. What do parents, teachers and district administrators really want from assessments? To address these and related questions, we partnered with NWEA to survey large representative samples of parents, teachers, and district decision makers. Our report, “For Every Child, Multiple Measures,” examines attitudes and needs of each of these groups, including perceived benefits and costs of different types of assessment.

     

     
NWEA-GRUNWALD_INFOGRAPHIC_Assessment_Perceptions           

2012

Education Assessment InfoGraphic

Key findings from the NWEA -- Grunwald Education Assessment Study are showcased in this high impact infographic. It is intended as a visual tool to communicate critical data, including what subjects / skills parents and educators want assessed – and how. It can be distributed on its own or in conjunction with our full report.

     

     
NWEA-GRUNWALD_INFOGRAPHIC_Assessment_Perceptions           

2012

VIDEO: Education Assessment Study

This short video summarizes results from the NWEA -- Grunwald Education Assessment Study in an engaging format. Findings are outlined and humanized via interwoven interviews with study principals and parent, teacher, and education leader representatives.

     

     
EDUCAUSE College Student Technology Study           

2011

EDUCAUSE College Student Technology Study

We created this report with EDUCAUSE, based on our survey of college student technology use and attitudes for EDUCAUSE. In addition to student technology use, we explored undergraduate views on how -- and how well -- their institutions are integrating technology. Survey responses were gathered from a nationally representative sample of 3,000 students in 1,179 colleges and universities.

     

     
EDUCAUSE College Student Technology Study           

2011

EDUCAUSE College Student Technology Study InfoGraphic

Our stand-alone infographics provide a highly visual complement to our research reports. This infographic for EDUCAUSE highlights key findings on institutions, hardware and software.

     

     
PBS Annual Survey Report 2011           

2011

PBS Annual Survey: K-12 Education Technology

A summary of findings from the eighth Annual PBS Survey of Education Media & Technology conducted by Grunwald Associates LLC. The study examines Pre-K-12 educators’ use of — and demand for — media and technology.

The PBS News Release is also available.

     

     
Media Science Learning           

Ongoing

Media Science Learning.com

Our ‘living’ publication on best practices in informal science education for the National Science Foundation. The website we built and maintain for NSF features case studies is at the center of high level contributions and comments by leading informal science educators, researchers and policy makers.

     

     
Educators, Technology and 21st Century Skills           

2010

Educators, Technology and 21st Century Skills

Sponsored by Walden University (part of Laureate Education). This report explores the interplay between technology and a variety of key educational objectives. It presents finding from a national survey of teachers and administrators commissioned by Walden.

     

     
PBS Annual Survey Report           

2010

PBS Annual Survey Report

A summary of findings from the seventh Annual PBS Survey of Education Media & Technology conducted by Grunwald Associates LLC. The study examines K-12 educators’ use of — and attitudes towards — media and technology. And for the first time, this year’s survey was expanded to include Pre-K educators.

The PBS News Release is also available.

     

     
An Open Source Platform for Internet-based Assessment           

2010

An Open Source Platform for Internet-based Assessment

Sponsored by the Educational Testing Service.

This report synthesizes findings from a study we conducted, which included over 80 interviews with state education technology and assessment decision-makers (representing 27 states) along with national education opinion leaders.

     

     
Trends in Education Technology           

2010

TED Conference: Trends in Education Technology

A presentation delivered at the TED Conference session hosted by the National School Boards Association at the Consortium for School Networking Annual Conference.

     

     
2009 Chorus Impact Study           

2009

Chorus Impact Study

A report based on a multi-part study we conducted for Chorus America which looked at the impact of Choruses on Children, Adults, and Communities. We surveyed the attitudes, opinions, and activities of more than 2,000 singers in choruses of all kinds, 500 members of the general public, 500 parents, and 300 K-12 educators from throughout the United States.

     

     
The Future of Social Media           

2009

The Future of Social Media

A brief article addressing our social media research findings and a glimpse of the future.

     

     
Kids’ Social Networking           

2008

Kids’ Social Networking

A detailed study of family social media use and attitudes. The research is comprised of three parallel surveys with carefully constructed, nationally representative samples of 1,200 teens/children, 1,000 parents, and 250 school district-decision-makers. Kids’ Social Networking was underwritten by MySpace / News Corp., Microsoft and Verizon.

Topics covered include Internet use and attitudes, educational content, handhelds, advertising, and media tradeoffs. The market research license package provides an executive briefing with over 100 slides in a presentation-style report, more than 1,000 pages of cross tab tables, and access to raw data digitally delivered upon request.

Details »

     

     
Research and Guidelines on Online Social           

Creating & Connecting:
Research and Guidelines on Online Social — and Educational — Networking

A public report from the National School Boards Association based on our Kids’ Social Networking Study.

     

     
What’s Your Brand’s ‘Net Worth?           

2007

What’s Your Brand’s ‘Net Worth?
Exploring Social Networking and Advertising

A public report from Alloy Media + Marketing based on our Social Media Study. It is intended for marketers and advertisers

     

     
Intel-based Mac Computers in Education           

2007

Intel-based Mac Computers in Education:
A White Paper for Apple

Findings based on research we conducted for Apple Computer

     

     
Media Literacy           

2006

Media Literacy

A public report published by the National Cable Television Association’s Cable in the Classroom unit. The report is based on our survey of a stratified sample of 1,045 educators including teachers and library media specialists.

     

     
Children Families and the Internet 2003-2004           

2003-2004

Children Families and the Internet 2003-2004

A market research report based on our study of children and parent use of technology based on four interrelated surveys. A telephone survey was conducted among a national Random Digit Dial (RDD) stratified sample of over 1,000 U.S. parents or guardians of children ages 2-17, and a series of three online surveys — two among children and one among their parents — was conducted to capture in-depth information about use of technology and media and related attitudes, among Internet-enabled U.S. family households.

This report predicted the emergence of social media powerhouses, and contained the first comprehensive analyses of new media psychographic categories such as online influencers.

Download brochure describing this market study, along with our news release on key market findings.

     

     
Digital Leadership Divide           

2004

Digital Leadership Divide

A brief public report from the Consortium for School Networking based on our study of 455 school district decision makers for technology, such as superintendents, assistant superintendents, and directors of instructional technology, chief technology officers and administrators of management information systems. Additional research findings were presented at many education and industry conferences.

     

     
A White Paper for the George Lucas Foundation           

2004

Education Influence & Influencers:
A White Paper for the George Lucas Foundation

A market research paper based on a survey of subscribers to Edutopia Magazine, published by the Lucas Foundation, establishing the nature and attitudes of education influencers and their widespread dissatisfaction with current educational practices.

     

     
Connected to the Future           

2003

Connected to the Future

A brief public report issued by the Corporation for Public Broadcasting, based on our Children, Families and the Internet 2003-2004. Among other findings, the report discusses the surge in under-served children and families starting to use the net. The CPB news release is also available. The study was underwritten by Kodak, BellSouth and the Educational Testing Service.

     

     
Schools and the Internet           

2002-2003

Schools and the Internet

A market research report based on interviews with a carefully structured sample of decision-makers in 811 school districts (including 90 of the nation’s 100 largest). We explored topics ranging from how school technology buyers learn about products, to online education content, to the future of e-learning. This report contains the first substantial analysis of the impact of parents on school technology use and attitudes. Each chapter includes an implications and recommendations section.

Download brochure describing this market study »

     

     
Are We There Yet           

2002

Are We There Yet

A brief public report issued by the National School Boards Association based on our Schools and the Internet study below. It was underwritten by AT&T, Plato Learning, and the Corporation for Public Broadcasting.

     

     
Children, Families and the Internet 2000           

2000

Children, Families and the Internet 2000

Our pioneering media and technology survey of 1,700 representative families with children 2-17; telephone interviews with parents and many of the children. Findings cover media trade-offs and family use of the internet for both entertainment and education. This report contains the first substantial analysis of media multitasking, and describes the spread of subscription based services used by families.

The market research report is 138 pages, and is available for FREE; data book is more than 300 pages.

     

     
Safe and Smart           

2000

Safe and Smart: Research and Guidelines
for Children’s Use of the Internet

A brief public report based on the CFI survey, issued by the National School Boards Association with underwriting from Sesame Workshop and Microsoft.

     

 

 
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