LIST OF FIGURES |
Chapter 1: Household Computer and Internet Characteristics |
Figure 1-1 |
Households with Children That Have One or More Computers at Home (1995 – 2002) |
3 |
Figure 1-2 |
Number of Personal Computers in the Household |
5 |
Figure 1-3 |
Main Uses of Computes by Age Segment |
9 |
Figure 1-4 |
Family Household Internet Use |
11 |
Figure 1-5 |
Internet Usage Among Children Ages 2-17 By Location |
16 |
Figure 1-6 |
Broadband Access At Home |
18 |
Figure 1-7 |
Type of Internet Connection |
19 |
Figure 1-8 |
Internet Service Providers |
22 |
Figure 1-9 |
Number of Phone Lines |
24 |
Figure1-10 |
Children With Own Phone Lines |
25 |
|
Chapter 2: What Children Do Online At Home |
Figure 2-1 |
Average Time Online From Home (Hours per week) |
33 |
Figure 2-2 |
Seasonality of Children’s Internet Use From Home (Hours per week) |
34 |
Figure 2-3 |
Trends in Online Activities, 2002 vs. 2002 |
40 |
Figure 2-4 |
Growth in Creation of Personal Websites, 2000 vs. 2002 |
49 |
Figure 2-5 |
Using the Internet With Others |
53 |
Figure 2-6 |
Person With Whom Child Often Uses the Internet |
54 |
Figure 2-7 |
Satisfaction With Amount of Time on the Internet (Want to Spend A Lot or A Little More Time Online) |
61 |
|
Chapter 3: What Children Like and How They Find It |
Figure 3-1 |
Average Number of Websites Visited At Home Per Week |
66 |
Figure 3-2 |
Visiting More or Fewer Website Compared to This Time Last Year |
68 |
Figure 3-3 |
How Children Learn About New Websites to Visit From Home |
70 |
Figure 3-4 |
How Children Learn About New Websites to Visit From Home – By Gender |
72 |
Figure 3-5 |
Websites Children Ages 2-5 Have Visited More Than Once in the Past Year |
81 |
Figure 3-6 |
Websites Children Ages 6-12 Have Visited More Than Once in the Past Year |
83 |
Figure 3-7 |
Growth in Reach of Major Sites, 2-8 Year Olds |
84 |
Figure 3-8 |
Growth in Reach of Major Sites, 9-12 Year Olds |
85 |
Figure 3-9 |
Websites Teens Ages 13-17 Have Visited More Than Once in the Past Year |
86 |
Figure 3-10 |
Growth in Reach of Major Sites, 3-17 Year Olds |
87 |
Figure 3-11 |
Features a Children’s Site Needs to Have |
93 |
Figure 3-12 |
Best Feature Differentiation Opportunities |
94 |
Figure 3-13 |
Average Number of Children Told to Visit Websites |
96 |
Figure 3-14 |
Frequency of Telling Children to Visit Websites |
97 |
|
Chapter 4: The Parental Role in Children’s Online Use |
Figure 4-1 |
Parents’ Main Uses of the Internet (Top Ten Uses) |
104 |
Figure 4-2 |
Amount of Time Parent is Present When Child is Online at Home |
107 |
Figure 4-3 |
Parents’ Knowledge About the Site Their Child Visits While Online At Home |
109 |
Figure 4-4 |
Parental Knowledge of Children’s Online Activities |
110 |
Figure 4-5 |
Growth in Parent’s Knowledge About Children’s Online Activities |
111 |
Figure 4-6 |
Parents’ Satisfaction With Their Child’s Use of the Internet |
115 |
Figure 4-7 |
Parents’ Reasons for Satisfaction |
116 |
Figure 4-8 |
Parents’ Reasons For Dissatisfaction |
118 |
Figure 4-9 |
Parents’ Restrictions of Children’s Internet Use |
124 |
Figure 4-10 |
How Parents’ Restrict Children’s Internet Use |
125 |
Figure 4-11 |
Parents’ View of Most Important Role, 2000 vs. Today |
127 |
|
Chapter 5: What Children Do Online at School |
Figure 5-1 |
Frequency of Internet Use From School and Home |
142 |
Figure 5-2 |
Comparison of Hours Online At School and Home Per Week |
145 |
Figure 5-3 |
School Internet Access Locations |
146 |
Figure 5-4 |
School Internet Access Locations, 2000 vs. 2002 |
148 |
Figure 5-5 |
Internet Speed at School Compared to Home |
149 |
Figure 5-6 |
Wireless Connections on Laptop at School Compared |
150 |
Figure 5-7 |
Subjects for Which Children Use the Internet School |
151 |
Figure 5-8 |
Subjects for Which Children Use the Internet School -By Gender |
152 |
Figure 5-9 |
Subjects for Which Children Use the Internet School |
154 |
Figure 5-10 |
Children Whose Schools Use Filtering/Blocking Software |
158 |
Figure 5-11 |
Children Whose Schools Use Filtering/Blocking Software |
158 |
Figure 5-12 |
Satisfaction with Schools Filtering/Blocking Software – By Gender (According to Online Children Ages 6-17) |
159 |
Figure 5-13 |
Satisfaction with Schools Filtering/Blocking Software – By Gender (According to Parents) |
160 |
Figure 5-14 |
Agreement that Teachers Know a Lot About the Internet – By Gender |
162 |
Figure 5-15 |
Agreement that Teachers Know a Lot About the Internet – By Age |
163 |
Figure 5-16 |
Agreement that School is Doing a Good Job of Using the Latest Internet Education Tools – By Age |
164 |
Figure 5-17 |
Children Who Say School Makes It Easy to Use the Internet Regularly |
165 |
Figure 5-18 |
How Often Children Choose Which Website to Visit at School |
166 |
Figure 5-19 |
Satisfaction with Amount of Time Spent on the Internet At School |
167 |
Figure 5-20 |
Rising Dissatisfaction with Children’s Time Online At School |
168 |
Figure 5-21 |
Using the Internet At School Makes Learning Easier |
169 |
|
Chapter 6: The School-Home Connection |
Figure 6-1 |
Homework Subjects for Which Children Use the Internet At Home |
183 |
Figure 6-2 |
Homework Subjects for Which Children Use the Internet At Home – By Gender |
184 |
Figure 6-3 |
Growth in Use of Internet for Homework, 2000 vs. 2002 |
186 |
Figure 6-4 |
School Has Its Own Website |
188 |
Figure 6-5 |
Interest in School Have a Website |
190 |
Figure 6-6 |
Child / Family Ever Uses School Website |
191 |
Figure 6-7 |
Reasons Family Does Not Use School Website |
192 |
Figure 6-8 |
Agreement That School Spends Appropriate Amount of Money On Technology |
196 |
Figure 6-9 |
Agreement That Parents Should Be Important Part of Schools Decision-Making Process on Technology |
197 |
|
Chapter 7: Digital Games and Music |
Figure 7-1 |
Game System Brands Used At Home |
205 |
Figure 7-2 |
House Per Day of Video Game Use on TV or Handheld |
207 |
Figure 7-3 |
House Per Day of Video Game Use on TV or Handheld During the Summer – By Gender and Age |
208 |
Figure 7-4 |
House Per Day of Video Game Use on TV or Handheld During the School Year – By Gender and Age |
208 |
Figure 7-5 |
Children Who Play Games Online and Offline at Home |
210 |
Figure 7-6 |
Children Who Play Games on the Internet at Home – By Gender and Age |
211 |
Figure7-7 |
Child/Family Ownership of Technology by Game System Usage |
223 |
Figure 7-8 |
Educational Uses of the Internet, Heavy Users vs. Light Users |
225 |
Figure 7-9 |
Key Online Game Features, Gamers vs. Non-Gamers |
227 |
Figure 7-10 |
Average Number of Times Per Month Search Online for Product Information |
228 |
Figure 7-11 |
Mean Level of Interest in New Concepts, Gamers vs. Non-Gamers |
229 |
Figure 7-12 |
Music Children Like |
230 |
Figure 7-13 |
MP3 Player Ownership and Usage |
235 |
Figure 7-14 |
Willingness to Pay to Download Music |
239 |
|
Chapter 8: E-Commerce and Business Models |
Figure 8-1 |
Frequency With Which Parents Search For Different Product Types For Their Children (Times Per Month) |
251 |
Figure 8-2 |
Websites Parents Use to Search for Product Information |
252 |
Figure 8-3 |
What Parents Buy Online for Their Child |
256 |
Figure 8-4 |
Total Online Spending By Parents For Children, By Product Category (2000 vs. Today) |
260 |
Figure 8-5 |
Average Annual Expenditures by Parents WhoBuy Online For Their Children |
261 |
Figure 8-6 |
Top Ten Reasons Parents Chose Not To Purchase Products Online for Their Child |
262 |
Figure 8-7 |
Times Per Month Children Search for Products Online |
264 |
Figure 8-8 |
Websites Children Use to Search for Information About Products |
266 |
Figure 8-9 |
What Children 9-17 Years Old Say They Buy Online |
270 |
Figure 8-10 |
How Children 9-17 Years Old Say They Pay for Items Bought Online |
271 |
Figure 8-11 |
Essential Elements to Online Purchase Decisions |
273 |
Figure 8-12 |
Top Features Parents Consider “Nice to Have” When Making Purchases Online |
276 |
Figure 8-13 |
Top Features Parents Consider “Essential”/ “Nice to Have” When Purchasing Online |
277 |
Figure 8-14 |
What Features Children Want When Deciding to Purchase Products Online |
278 |
Figure 8-15 |
What Makes Children’s Product Searches Not Enjoyable |
280 |
Figure 8-16 |
Proportion of Families Subscribing or Planning to Subscribe to One or More Premium Online Services |
284 |
Figure 8-17 |
Top Ten Premium Services Families Expect to Subscribe to in Next Year (Among Those Who Expect to Subscribe). |
286 |
Figure 8-18 |
Reasons Current Subscribers Do Not Subscribe to More Sites/Services |
288 |
Figure 8-19 |
Reasons for Not Subscribing (Among Non-Subscribers) |
291 |
Figure 8-20 |
Attitudes About Advertising / Sponsorship on Subscription Sites (% Agree Strongly / Somewhat)Among Current Subscribers and Those Who Plan to Subscribe |
293 |
Figure 8-21 |
Purchase Intent From a Company That Sponsors. (% Definitely / Probably Buy From a Company) |
294 |
|
Chapter 9: Television and Other Online / Offline Connections |
Figure 9-1 |
Digital Media vs. Television (Hours Per Day). |
304 |
Figure 9-2 |
Net Change in Online-Offline Tradeoffs, Teens Vs. All Children Ages 6-17 |
306 |
Figure 9-3 |
Net Change in Online-Offline Tradeoffs, Boys vs. Girls |
307 |
Figure 9-4 |
Net Change in Online-Offline Tradeoffs, High vs. Low Income Households |
307 |
Figure 9-5 |
Participation in Extracurricular Activities |
310 |
Figure 9-6 |
Participation in School Clubs |
311 |
Figure 9-7 |
Participation in School Clubs By Level of Home Internet Usage |
312 |
Figure 9-8 |
Multitasking: Performing Other Activities While Online At Home |
313 |
Figure 9-9 |
Increases in Multitasking: From 2000 to 2002 |
314 |
Figure 9-10 |
Listening to the Radio While Online At Home |
315 |
Figure 9-11 |
Watching TV While Online At Home |
316 |
Figure 9-12 |
Online Activities of Children Who Report Animated Programs are Favorites |
320 |
Figure 9-13 |
Online Activities of Children Who Report Dramas are Favorites |
322 |
Figure 9-14 |
Online Activities of Children Who Report Comedies are Favorites |
323 |
Figure 9-15 |
Online Activities of Children Who Report Children Dramas/Comedies are Favorites |
324 |
Figure 9-16 |
Online Activities of Children Who Report Realty, Talk or Game Shows Are Favorites |
326 |
Figure 9-17 |
Online Activities of Children Who Report Music Shows are Favorites |
327 |
Figure 9-18 |
Online Activities of Children Who Report News or Educational Shows Are Favorites |
328 |
Figure 9-19 |
Online Activities of Children Who Report Sports Shows are Favorites |
329 |
Figure 9-20 |
TV to Internet: Passion Attrition Average Network Shares for “Favorite Show” “Favorite Site” |
330 |
Figure 9-21 |
Heavy TV Viewers and Internet Innovation, Mean Level of Interest in New Concepts |
336 |
Figure 9-22 |
Computer Uses: Children Who Actively Multitask Between Internet and TV vs. Those That Don’t |
340 |
Figure 9-23 |
Active TV / Internet Multitaskers: Internet Expectations, Interest in New Concepts |
344 |
Figure 9-24 |
Premium Sites: Percent of Parents Who Do Not Want Other Business Models - By Region |
353 |
Figure 9-25 |
Expectations and Reality of the Internet Among the Extreme Rural Population |
360 |
|
Chapter 10: Impact of Broadband |
Figure 10-1 |
Top Ten Motivators to Get Broadband |
367 |
Figure 10-2 |
Top Ten Ways Children’s Online Use Has Changed Since Getting Broadband |
369 |
Figure 10-3 |
Top Ways Parents’ Online Use Has Changed Since Getting Broadband |
371 |
Figure 10-4 |
Impact of Broadband On Offline Activities (Parent Responses) |
374 |
Figure 10-5 |
Impact of Broadband on Offline Activities (Child Responses) |
375 |
Figure 10-6 |
Broadband vs. Dial-up: Percent of Children Who Say Most Sites They Visit |
379 |
Figure 10-7 |
Broadband vs. Dial-up: Percent of Parents Who Say They Would “Definitely” Buy Products from Sponsors Who Sponsor Specific Types of Sites |
381 |
Figure 10-8 |
Broadband vs. Dial-up: Reasons for Not Buying Online |
382 |
Figure 10-9 |
Broadband vs. Dial-up: Mean Levels of Interest in New Concepts |
383 |
Figure 10-10 |
Motivations to Get Broadband |
385 |
|
Chapter 11: New Technologies, Influencers and the Future |
Figure 11-1 |
Family Ownership of Wireless / Handheld Devices |
390 |
Figure 11-2 |
Child Usage of Wireless Handheld Devices |
397 |
Figure 11-3 |
Intent to Purchase Wireless Devices |
398 |
Figure 11-4 |
Future Intent to Purchase for Child Ages 2-17 |
400 |
Figure 11-5 |
Motivations to Purchase Wireless Devices for Child Ages 2-17 |
401 |
Figure 11-6 |
Family Ownership of New Technologies |
403 |
Figure 11-7 |
Children Ages 6-17 Use of Devices |
405 |
Figure 11-8 |
Teen 13-17 Use of Devices |
406 |
Figure 11-9 |
Interest in New Concepts by Device Users |
415 |
Figure 11-10 |
Parents’ Intent to Buy Technologies in the Next 12 Months |
416 |
Figure 11-11 |
Influencers’ Internet Uses vs. Others |
420 |
Figure 11-12 |
Change in Influencer Activities Since Getting Broadband |
421 |
Figure 11-13 |
Influencer Product Search Frequency |
423 |
Figure 11-14 |
Influencer Product Buying |
424 |
Figure 11-15 |
Daily Community Use of the Internet by Influencers |
425 |
Figure 11-16 |
Weekly or More Community Use of the Internet by Influencers |
426 |
Figure 11-17 |
Importance of Community Features in Sites |
427 |
Figure 11-18 |
Frequency With Which Influencers Engage in Music Related Activities |
430 |
Figure 11-19 |
Influencers’ High Aspirations for the Internet |
431 |
Figure 11-20 |
Influencers’ High Interest in New Concepts |
432 |
Figure 11-21 |
Sources of Information About New Sites |
433 |
Figure 11-22 |
Influencers and Multitasking |
436 |
Figure 11-23 |
Influencers Favorite Online Games |
439 |
Figure 11-24 |
Influencers and Education |
442 |
Figure 11-25 |
Children’s Aspirations vs. Realities |
448 |
Figure 11-26 |
Parents’ Aspirations vs. Realities |
449 |
Figure 11-27 |
Children’s and Parents Interest in New Collaborative / Community Concepts |
456 |
Figure 11-28 |
Children’s and Parents’ Interest in New Educational / Developmental Concepts |
457 |
Figure 11-29 |
Parents’ Interest in “Out There” Concepts |
458 |
Projections |
Figure 11-30 |
Total Percentage of Children Online Ages 2-17 |
461 |
Figure 11-31 |
Percentage of Children Online Ages 6-8 |
462 |
Figure 11-32 |
Percentage of Children Online Ages 9-12 |
462 |
Figure 11-33 |
Percentage of Children Online Ages 13-17 |
463 |
Figure 11-34 |
Total Children Online Ages 2-17 |
465 |
Figure 11-35 |
Total Children Online Ages 6-8 |
466 |
Figure 11-36 |
Total Children Online Ages 9-12 |
466 |
Figure 11-37 |
Total Children Online Ages 13-17 |
467 |
|
LIST OF TABLES |
Chapter 1: Household Computer and Internet Characteristics Page |
Table 1-1 |
Presence of Home Computers |
4 |
Table 1-2 |
Number of Personal Computers in the Household |
6 |
Table 1-3 |
Children With Dedicated Computers |
7 |
Table 1-4 |
Computer Usage Among Children 2-17 from Any Location |
8 |
Table 1-5 |
Household Internet Use From Any Location |
12 |
Table 1-6 |
Household Internet Use From Home |
12 |
Table 1-7 |
Parent Internet Use From Any Location |
13 |
Table 1-8 |
Internet Usage Among Children Ages 2-17 From Any Location |
14 |
Table 1-9 |
Where Children Use the Internet, By Age of Child |
16 |
Table 1-10 |
Where Children Use the Internet, By Ethnicity of Child |
17 |
Table 1-11 |
Where Children Use the Internet, By Household Income |
17 |
Table 1-12 |
Type of Internet Connection |
20 |
Table 1-14 |
Number of Phone Lines |
23 |
Table 1-15 |
Children with Own Phone Lines |
26 |
|
|
|
Chapter 2: What Children Do Online At Home |
Table 2-1 |
Frequency of Internet Use at Home |
31 |
Table 2-2 |
Length of Children's Internet Sessions from Home |
35 |
Table 2-3 |
What Children Do Online From Home: General Results |
36 |
Table 2-4 |
Online Activities Engaged in At Least Once a Week, By Age |
37 |
Table 2-5 |
Online Activities Engaged in At Least Once a Week, By Gender |
38 |
Table 2-6 |
Online Activities Engaged in At Least Once a Week, By Ethnicity & Income |
39 |
Table 2-7 |
Children's Top Ten Online Activities (Average Times per Month) |
41 |
Table 2-8 |
Online Community Activities Engaged in At Least Once a Week |
43 |
Table 2-9 |
Educational Activities Engaged in At Least Once a Week |
45 |
Table 2-10 |
Multimedia Activities Engaged in At Least Once a Week |
46 |
Table 2-11 |
Special Interest, News, and Commerce Activities Engaged in At Least Once a Week |
47 |
Table 2-12 |
Reasons for Having their Own, Personal Website |
50 |
Table 2-13 |
Tools Needed for their Own, Personal Website |
51 |
Table 2-14 |
Change in Children's Home Internet Use During Prior 12 Months |
56 |
Table 2-15 |
Reasons for Increased Internet Use at Home for Children Ages 6-17 |
57 |
Table 2-16 |
Reasons for Decreased Internet use at Home for Children Ages 6-17 |
59 |
Table 2-17 |
Reasons for Not Using the Internet At Home More Than They Already Do |
60 |
|
|
|
Chapter 3: What Children Like and How They Find It |
Table 3-1 |
How Children Learn About Websites |
71 |
Table 3-2 |
Children's Favorite Site Genres |
73 |
Table 3-3 |
Children's Favorite Entertainment Site Genres. |
75 |
Table 3-4 |
Children's Favorite Search/Community Site Genres |
77 |
Table 3-5 |
Children's Favorite Shopping/Educational Site Genres |
78 |
Table 3-6 |
Most Frequently Visited Websites at Home |
79 |
Table 3-7 |
Children with Unique - Or No - Favorites |
80 |
Table 3-8 |
Most Appealing Website Features |
88 |
Table 3-9 |
Top Website Turnoffs |
90 |
Table 3-10 |
Percentage of Children Reporting that Most Websites They Visit have Appealing Features |
92 |
Table 3-11 |
Reasons for Telling Other Children to Visit Websites |
98 |
|
|
|
Chapter 4: The Parental Role in Children's Online Use |
Table 4-1 |
Percent of Time That Children Control the Keyboard When Online with a Parent |
108 |
Table 4-2 |
Parents' Influence on Sites Children Visits at Home |
113 |
Table 4-3 |
Parents Recommending Sites to Their Children |
114 |
Table 4-4 |
Online Safety vs. Other Parental Concerns |
119 |
Table 4-5 |
Changes in Parents' Concerns about Safety of Their Child While Online |
120 |
Table 4-6 |
Top Parental Concerns about Children's Internet Use |
121 |
Table 4-7 |
Top Parental Internet Concerns (2000 vs. Today) |
123 |
Table 4-8 |
Top 10 Reasons Parents Recommend Sites to Their Children |
128 |
Table 4-9 |
Top Five Reasons Parents Avoid Recommending Sites to Their Children |
131 |
Table 4-10 |
Parents' Attitudes About Their Involvement in Children' Sites |
133 |
Table 4-11 |
Children' Attitudes About Parents' Involvement in Sites |
135 |
Table 4-12 |
Children Who Don't Want Greater Parental Involvement |
136 |
|
|
|
Chapter 5: What Children Do Online at School |
Table 5-1 |
Daily Internet Use at School |
143 |
Table 5-2 |
Length of Children's Internet Sessions from School |
144 |
Table 5-3 |
School Internet Access Locations by Age.. |
146 |
Table 5-4 |
Subjects for which Children Use the Internet in School by Age |
153 |
Table 5-5 |
Most Frequently Visited Websites at School by Age |
155 |
Table 5-6 |
Most Frequently Used Site Types at School |
156 |
Table 5-7 |
Satisfaction with School's Filtering/Blocking Software by Age (According to Online Children) |
160 |
Table 5-8 |
Satisfaction with School's Filtering/Blocking Software by Age (According to Online Parents) |
161 |
Table 5-9 |
Effect of Internet on Children's Attitude Toward School (According to Online Children Ages 6-17) |
170 |
Table 5-10 |
Effect of Internet on Children's Attitude Toward School (According to Online Parents) |
170 |
|
|
|
Chapter 6: The School-Home Connection |
Table 6-1 |
How School/Schoolwork has Changed Internet Use at Home |
176 |
Table 6-2 |
How Child's School has Influenced Parents.. |
178 |
Table 6-3 |
School-Related Online Activities at Home Every day or At least once per week |
180 |
Table 6-4 |
School-Related Online Activities at Home by Age Every day or At least once per week |
180 |
Table 6-5 |
School-Related Online Activities at Home by Ethnicity Every day or At least once per week |
181 |
Table 6-6 |
School-Related Online Activities at Home Every day or At least once per week |
181 |
Table6-7 |
Subjects for which Children Use the Internet for Homework at Home by Age |
185 |
Table 6-8 |
Degree to which Using the Internet at Home Makes Homework Easier |
187 |
Table 6-9 |
School has its Own Website by Age |
189 |
Table 6-10 |
Topics on the School Website |
193 |
Table 6-11 |
Topics Often Looked at on the School Website |
194 |
Table 6-12 |
Topics which Parents/Children Wish Were on The School Website |
195 |
|
|
|
Chapter 7: Digital Games and Music |
Table 7-1 |
Game System Brands Used at Home by Gender and Age |
206 |
Table 7-2 |
Online Games Played Regularly |
212 |
Table 7-3 |
Favorite Online Games |
212 |
Table 7-4 |
Online Games Features Liked |
215 |
Table 7-5 |
Online Games Features Liked by Age |
216 |
Table 7-6 |
Online Games Features Disliked |
219 |
Table 7-7 |
Online Games Features Disliked by Age |
220 |
Table 7-8 |
Musical Tastes of Heavy Internet Users |
231 |
Table 7-9 |
Average Number of Times Per Month Engage in Music Related Activity |
233 |
Table 7-10 |
Features Children Want to See on Websites of Their Favorite Singers/Bands |
236 |
Table 7-11 |
Features Children Who File Share Want to See on Websites of their Favorite Singers/Bands |
238 |
Table 7-12 |
Interest in Website Where Pay to Download Music |
240 |
|
|
|
Chapter 8: Business Models and E-Commerce |
Table 8-1 |
What Parents Searched for Online for Their Child |
249 |
Table 8-2 |
Parents' Buying Online for Children |
255 |
Table 8-3 |
What Parents Buy Online for Their Child |
257 |
Table 8-4 |
Total Online Spending by Parents on Target Child in Last 12 Months |
259 |
Table 8-5 |
Children Who Search for Information about Products For Themselves, Other Family Members, or Both (Child Responses) |
263 |
Table 8-6 |
Percent of Children Ages 9-17 Who Say They Buy Products Online |
269 |
Table 8-7 |
Purchase Intent From a Company that Sponsors (% Definitely/Probably Would Buy From a Company) |
296 |
Table 8-8 |
Purchase Intent From a Company that Sponsors |
297 |
|
|
|
Chapter 9: Television and Other Online / Offline Connections |
Table 9-1 |
Changes in Time Spent on Offline Activities Since Home Internet Access Acquired |
305 |
Table 9-2 |
Net Internet Change in Activities 2000 vs. 2002 Since Home Internet Access Acquired |
309 |
Table 9-3 |
Radio-Related Activities While Online at Home |
318 |
Table 9-4 |
TV-Related Activities While Online at Home |
318 |
Table 9-5 |
Phone-Related Activities While Online at Home |
319 |
Table 9-6 |
Heavy Internet Users and Television: Opportunities |
332 |
Table 9-7 |
Heavy Internet Users and Television: Warning Signs |
333 |
Table 9-8 |
Heavy TV Viewers and Internet Enthusiasm |
335 |
Table 9-9 |
Heavy TV Viewers TV/Online Synergies Percentage of Online Children Ages 6-17 who Say they |
337 |
Table 9-10 |
Community Interests of Children Who Actively Multitask between Internet & TV |
342 |
Table 9-11 |
Regional Differences in Children's Media Use (Hours per day) |
346 |
Table 9-12 |
Internet Use by Parents - By Region |
348 |
Table 9-13 |
Types of Websites Parents Use for Product Information Searches For Their Children - By Region) |
350 |
Table 9-14 |
Internet Aspirations by Region (According to Online Parents of 2-17 Year Olds) |
354 |
Table 9-15 |
Products/Services at Home by Population Density. |
356 |
Table 9-16 |
Frequency of Online Product Searching by Population Density (Average days per month) |
358 |
|
Chapter 10: Impact of Broadband |
Table 10-1 |
Broadband Access at Home Among Internet Enabled Households with Children |
365 |
Table 10-2 |
Top Ways Children' Online Use Has Changed Since Getting Broadband - By Age |
370 |
Table 10-3 |
Broadband Children and Other Technologies |
377 |
|
|
|
Chapter 11: New Technologies, Influencers and the Future |
Table 11-1 |
Parental Use of Wireless / Handheld Devices |
391 |
Table 11-2 |
Children's Use of Wireless or Handheld Devices |
394 |
Table 11-3 |
Top 10 Reasons for Wireless Device Purchases |
395 |
Table 11-4 |
Ownership of Leading Edge Technologies |
404 |
Table 11-5 |
Children's Use of Devices |
408 |
Table 11-6 |
Demographics of Children Who Use Wireless Handhelds, Digital Cameras, and MP3 Players |
409 |
Table 11-7 |
Children Device Users and Broadband |
411 |
Table 11-8 |
Exploration, Sources of Information For Children Device Users |
412 |
Table 11-9 |
School Influence on Device Users |
414 |
Table 11-10 |
Demographics of Influencers |
418 |
Table 11-11 |
Influencers' Time Online, Number of Sites Visited |
419 |
Table 11-12 |
Momentum in Internet Use: Influencers vs. Other Children |
421 |
Table 11-13 |
Influencers and Product Searching |
422 |
Table 11-14 |
Lack of Community As An Influencer Turn-off |
428 |
Table 11-15 |
Influencers and Musical Sophistication |
429 |
Table 11-16 |
Influencers and Word of Mouth Effects |
434 |
Table 11-17 |
Influencers Use of Other Media |
435 |
Table 11-18 |
Site Types Influencers Most Frequently Visit |
437 |
Table 11-19 |
Influencers and Parental Involvement |
440 |
Table 11-20 |
Influence And Schools |
441 |
Table 11-21 |
Influencer School Access and Use |
441 |
Table 11-22 |
Children's Aspirations for the Internet |
444 |
Table 11-23 |
Parent's Aspirations for the Internet |
446 |
Table 11-24 |
Children's Interest in New Concepts |
451 |
Table 11-25 |
Parents' Interest in New Concepts |
453 |
Table 11-26 |
Forecast of Children Online (In percentages) |
464 |
Table 11-27 |
Forecast of Children Online (in Millions of Children) |
468 |