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Children, Families and the Internet

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LIST OF FIGURES
Chapter 1: Household Computer and Internet Characteristics
Figure 1-1 Households with Children That Have One or More Computers at Home (1995 – 2002) 3
Figure 1-2 Number of Personal Computers in the Household 5
Figure 1-3 Main Uses of Computes by Age Segment 9
Figure 1-4 Family Household Internet Use 11
Figure 1-5 Internet Usage Among Children Ages 2-17 By Location 16
Figure 1-6 Broadband Access At Home 18
Figure 1-7 Type of Internet Connection 19
Figure 1-8 Internet Service Providers 22
Figure 1-9 Number of Phone Lines 24
Figure1-10 Children With Own Phone Lines 25
 
Chapter 2: What Children Do Online At Home
Figure 2-1 Average Time Online From Home (Hours per week) 33
Figure 2-2 Seasonality of Children’s Internet Use From Home (Hours per week) 34
Figure 2-3 Trends in Online Activities, 2002 vs. 2002 40
Figure 2-4 Growth in Creation of Personal Websites, 2000 vs. 2002 49
Figure 2-5 Using the Internet With Others 53
Figure 2-6 Person With Whom Child Often Uses the Internet 54
Figure 2-7 Satisfaction With Amount of Time on the Internet (Want to Spend A Lot or A Little More Time Online) 61
 
Chapter 3: What Children Like and How They Find It
Figure 3-1 Average Number of Websites Visited At Home Per Week 66
Figure 3-2 Visiting More or Fewer Website Compared to This Time Last Year 68
Figure 3-3 How Children Learn About New Websites to Visit From Home 70
Figure 3-4 How Children Learn About New Websites to Visit From Home – By Gender 72
Figure 3-5 Websites Children Ages 2-5 Have Visited More Than Once in the Past Year 81
Figure 3-6 Websites Children Ages 6-12 Have Visited More Than Once in the Past Year 83
Figure 3-7 Growth in Reach of Major Sites, 2-8 Year Olds 84
Figure 3-8 Growth in Reach of Major Sites, 9-12 Year Olds 85
Figure 3-9 Websites Teens Ages 13-17 Have Visited More Than Once in the Past Year 86
Figure 3-10 Growth in Reach of Major Sites, 3-17 Year Olds 87
Figure 3-11 Features a Children’s Site Needs to Have 93
Figure 3-12 Best Feature Differentiation Opportunities 94
Figure 3-13 Average Number of Children Told to Visit Websites 96
Figure 3-14 Frequency of Telling Children to Visit Websites 97
 
Chapter 4: The Parental Role in Children’s Online Use
Figure 4-1 Parents’ Main Uses of the Internet (Top Ten Uses) 104
Figure 4-2 Amount of Time Parent is Present When Child is Online at Home 107
Figure 4-3 Parents’ Knowledge About the Site Their Child Visits While Online At Home 109
Figure 4-4 Parental Knowledge of Children’s Online Activities 110
Figure 4-5 Growth in Parent’s Knowledge About Children’s Online Activities 111
Figure 4-6 Parents’ Satisfaction With Their Child’s Use of the Internet 115
Figure 4-7 Parents’ Reasons for Satisfaction 116
Figure 4-8 Parents’ Reasons For Dissatisfaction 118
Figure 4-9 Parents’ Restrictions of Children’s Internet Use 124
Figure 4-10 How Parents’ Restrict Children’s Internet Use 125
Figure 4-11 Parents’ View of Most Important Role, 2000 vs. Today 127
 
Chapter 5: What Children Do Online at School
Figure 5-1 Frequency of Internet Use From School and Home 142
Figure 5-2 Comparison of Hours Online At School and Home Per Week 145
Figure 5-3 School Internet Access Locations 146
Figure 5-4 School Internet Access Locations, 2000 vs. 2002 148
Figure 5-5 Internet Speed at School Compared to Home 149
Figure 5-6 Wireless Connections on Laptop at School Compared 150
Figure 5-7 Subjects for Which Children Use the Internet School 151
Figure 5-8 Subjects for Which Children Use the Internet School -By Gender 152
Figure 5-9 Subjects for Which Children Use the Internet School 154
Figure 5-10 Children Whose Schools Use Filtering/Blocking Software 158
Figure 5-11 Children Whose Schools Use Filtering/Blocking Software 158
Figure 5-12 Satisfaction with Schools Filtering/Blocking Software – By Gender (According to Online Children Ages 6-17) 159
Figure 5-13 Satisfaction with Schools Filtering/Blocking Software – By Gender (According to Parents) 160
Figure 5-14 Agreement that Teachers Know a Lot About the Internet – By Gender 162
Figure 5-15 Agreement that Teachers Know a Lot About the Internet – By Age 163
Figure 5-16 Agreement that School is Doing a Good Job of Using the Latest Internet Education Tools – By Age 164
Figure 5-17 Children Who Say School Makes It Easy to Use the Internet Regularly 165
Figure 5-18 How Often Children Choose Which Website to Visit at School 166
Figure 5-19 Satisfaction with Amount of Time Spent on the Internet At School 167
Figure 5-20 Rising Dissatisfaction with Children’s Time Online At School 168
Figure 5-21 Using the Internet At School Makes Learning Easier 169
 
Chapter 6: The School-Home Connection
Figure 6-1 Homework Subjects for Which Children Use the Internet At Home 183
Figure 6-2 Homework Subjects for Which Children Use the Internet At Home – By Gender 184
Figure 6-3 Growth in Use of Internet for Homework, 2000 vs. 2002 186
Figure 6-4 School Has Its Own Website 188
Figure 6-5 Interest in School Have a Website 190
Figure 6-6 Child / Family Ever Uses School Website 191
Figure 6-7 Reasons Family Does Not Use School Website 192
Figure 6-8 Agreement That School Spends Appropriate Amount of Money On Technology 196
Figure 6-9 Agreement That Parents Should Be Important Part of Schools Decision-Making Process on Technology 197
 
Chapter 7: Digital Games and Music
Figure 7-1 Game System Brands Used At Home 205
Figure 7-2 House Per Day of Video Game Use on TV or Handheld 207
Figure 7-3 House Per Day of Video Game Use on TV or Handheld During the Summer – By Gender and Age 208
Figure 7-4 House Per Day of Video Game Use on TV or Handheld During the School Year – By Gender and Age 208
Figure 7-5 Children Who Play Games Online and Offline at Home 210
Figure 7-6 Children Who Play Games on the Internet at Home – By Gender and Age 211
Figure7-7 Child/Family Ownership of Technology by Game System Usage 223
Figure 7-8 Educational Uses of the Internet, Heavy Users vs. Light Users 225
Figure 7-9 Key Online Game Features, Gamers vs. Non-Gamers 227
Figure 7-10 Average Number of Times Per Month Search Online for Product Information 228
Figure 7-11 Mean Level of Interest in New Concepts, Gamers vs. Non-Gamers 229
Figure 7-12 Music Children Like 230
Figure 7-13 MP3 Player Ownership and Usage 235
Figure 7-14 Willingness to Pay to Download Music 239
 
Chapter 8: E-Commerce and Business Models
Figure 8-1 Frequency With Which Parents Search For Different Product Types For Their Children (Times Per Month) 251
Figure 8-2 Websites Parents Use to Search for Product Information 252
Figure 8-3 What Parents Buy Online for Their Child 256
Figure 8-4 Total Online Spending By Parents For Children, By Product Category (2000 vs. Today) 260
Figure 8-5 Average Annual Expenditures by Parents WhoBuy Online For Their Children 261
Figure 8-6 Top Ten Reasons Parents Chose Not To Purchase Products Online for Their Child 262
Figure 8-7 Times Per Month Children Search for Products Online 264
Figure 8-8 Websites Children Use to Search for Information About Products 266
Figure 8-9 What Children 9-17 Years Old Say They Buy Online 270
Figure 8-10 How Children 9-17 Years Old Say They Pay for Items Bought Online 271
Figure 8-11 Essential Elements to Online Purchase Decisions 273
Figure 8-12 Top Features Parents Consider “Nice to Have” When Making Purchases Online 276
Figure 8-13 Top Features Parents Consider “Essential”/ “Nice to Have” When Purchasing Online 277
Figure 8-14 What Features Children Want When Deciding to Purchase Products Online 278
Figure 8-15 What Makes Children’s Product Searches Not Enjoyable 280
Figure 8-16 Proportion of Families Subscribing or Planning to Subscribe to One or More Premium Online Services 284
Figure 8-17 Top Ten Premium Services Families Expect to Subscribe to in Next Year (Among Those Who Expect to Subscribe). 286
Figure 8-18 Reasons Current Subscribers Do Not Subscribe to More Sites/Services 288
Figure 8-19 Reasons for Not Subscribing (Among Non-Subscribers) 291
Figure 8-20 Attitudes About Advertising / Sponsorship on Subscription Sites (% Agree Strongly / Somewhat)Among Current Subscribers and Those Who Plan to Subscribe 293
Figure 8-21 Purchase Intent From a Company That Sponsors. (% Definitely / Probably Buy From a Company) 294
 
Chapter 9: Television and Other Online / Offline Connections
Figure 9-1 Digital Media vs. Television (Hours Per Day). 304
Figure 9-2 Net Change in Online-Offline Tradeoffs, Teens Vs. All Children Ages 6-17 306
Figure 9-3 Net Change in Online-Offline Tradeoffs, Boys vs. Girls 307
Figure 9-4 Net Change in Online-Offline Tradeoffs, High vs. Low Income Households 307
Figure 9-5 Participation in Extracurricular Activities 310
Figure 9-6 Participation in School Clubs 311
Figure 9-7 Participation in School Clubs By Level of Home Internet Usage 312
Figure 9-8 Multitasking: Performing Other Activities While Online At Home 313
Figure 9-9 Increases in Multitasking: From 2000 to 2002 314
Figure 9-10 Listening to the Radio While Online At Home 315
Figure 9-11 Watching TV While Online At Home 316
Figure 9-12 Online Activities of Children Who Report Animated Programs are Favorites 320
Figure 9-13 Online Activities of Children Who Report Dramas are Favorites 322
Figure 9-14 Online Activities of Children Who Report Comedies are Favorites 323
Figure 9-15 Online Activities of Children Who Report Children Dramas/Comedies are Favorites 324
Figure 9-16 Online Activities of Children Who Report Realty, Talk or Game Shows Are Favorites 326
Figure 9-17 Online Activities of Children Who Report Music Shows are Favorites 327
Figure 9-18 Online Activities of Children Who Report News or Educational Shows Are Favorites 328
Figure 9-19 Online Activities of Children Who Report Sports Shows are Favorites 329
Figure 9-20 TV to Internet: Passion Attrition Average Network Shares for “Favorite Show” “Favorite Site” 330
Figure 9-21 Heavy TV Viewers and Internet Innovation, Mean Level of Interest in New Concepts 336
Figure 9-22 Computer Uses: Children Who Actively Multitask Between Internet and TV vs. Those That Don’t 340
Figure 9-23 Active TV / Internet Multitaskers: Internet Expectations, Interest in New Concepts 344
Figure 9-24 Premium Sites: Percent of Parents Who Do Not Want Other Business Models - By Region 353
Figure 9-25 Expectations and Reality of the Internet Among the Extreme Rural Population 360
 
Chapter 10: Impact of Broadband
Figure 10-1 Top Ten Motivators to Get Broadband 367
Figure 10-2 Top Ten Ways Children’s Online Use Has Changed Since Getting Broadband 369
Figure 10-3 Top Ways Parents’ Online Use Has Changed Since Getting Broadband 371
Figure 10-4 Impact of Broadband On Offline Activities (Parent Responses) 374
Figure 10-5 Impact of Broadband on Offline Activities (Child Responses) 375
Figure 10-6 Broadband vs. Dial-up: Percent of Children Who Say Most Sites They Visit 379
Figure 10-7 Broadband vs. Dial-up: Percent of Parents Who Say They Would “Definitely” Buy Products from Sponsors Who Sponsor Specific Types of Sites 381
Figure 10-8 Broadband vs. Dial-up: Reasons for Not Buying Online 382
Figure 10-9 Broadband vs. Dial-up: Mean Levels of Interest in New Concepts 383
Figure 10-10 Motivations to Get Broadband 385
 
Chapter 11: New Technologies, Influencers and the Future
Figure 11-1 Family Ownership of Wireless / Handheld Devices 390
Figure 11-2 Child Usage of Wireless Handheld Devices 397
Figure 11-3 Intent to Purchase Wireless Devices 398
Figure 11-4 Future Intent to Purchase for Child Ages 2-17 400
Figure 11-5 Motivations to Purchase Wireless Devices for Child Ages 2-17 401
Figure 11-6 Family Ownership of New Technologies 403
Figure 11-7 Children Ages 6-17 Use of Devices 405
Figure 11-8 Teen 13-17 Use of Devices 406
Figure 11-9 Interest in New Concepts by Device Users 415
Figure 11-10 Parents’ Intent to Buy Technologies in the Next 12 Months 416
Figure 11-11 Influencers’ Internet Uses vs. Others 420
Figure 11-12 Change in Influencer Activities Since Getting Broadband 421
Figure 11-13 Influencer Product Search Frequency 423
Figure 11-14 Influencer Product Buying 424
Figure 11-15 Daily Community Use of the Internet by Influencers 425
Figure 11-16 Weekly or More Community Use of the Internet by Influencers 426
Figure 11-17 Importance of Community Features in Sites 427
Figure 11-18 Frequency With Which Influencers Engage in Music Related Activities 430
Figure 11-19 Influencers’ High Aspirations for the Internet 431
Figure 11-20 Influencers’ High Interest in New Concepts 432
Figure 11-21 Sources of Information About New Sites 433
Figure 11-22 Influencers and Multitasking 436
Figure 11-23 Influencers Favorite Online Games 439
Figure 11-24 Influencers and Education 442
Figure 11-25 Children’s Aspirations vs. Realities 448
Figure 11-26 Parents’ Aspirations vs. Realities 449
Figure 11-27 Children’s and Parents Interest in New Collaborative / Community Concepts 456
Figure 11-28 Children’s and Parents’ Interest in New Educational / Developmental Concepts 457
Figure 11-29 Parents’ Interest in “Out There” Concepts 458
Projections
Figure 11-30 Total Percentage of Children Online Ages 2-17 461
Figure 11-31 Percentage of Children Online Ages 6-8 462
Figure 11-32 Percentage of Children Online Ages 9-12 462
Figure 11-33 Percentage of Children Online Ages 13-17 463
Figure 11-34 Total Children Online Ages 2-17 465
Figure 11-35 Total Children Online Ages 6-8 466
Figure 11-36 Total Children Online Ages 9-12 466
Figure 11-37 Total Children Online Ages 13-17 467
 
LIST OF TABLES
Chapter 1: Household Computer and Internet Characteristics Page
Table 1-1 Presence of Home Computers 4
Table 1-2 Number of Personal Computers in the Household 6
Table 1-3 Children With Dedicated Computers 7
Table 1-4 Computer Usage Among Children 2-17 from Any Location 8
Table 1-5 Household Internet Use From Any Location 12
Table 1-6 Household Internet Use From Home 12
Table 1-7 Parent Internet Use From Any Location 13
Table 1-8 Internet Usage Among Children Ages 2-17 From Any Location 14
Table 1-9 Where Children Use the Internet, By Age of Child 16
Table 1-10 Where Children Use the Internet, By Ethnicity of Child 17
Table 1-11 Where Children Use the Internet, By Household Income 17
Table 1-12 Type of Internet Connection 20
Table 1-14 Number of Phone Lines 23
Table 1-15 Children with Own Phone Lines 26
     
Chapter 2: What Children Do Online At Home
Table 2-1 Frequency of Internet Use at Home 31
Table 2-2 Length of Children's Internet Sessions from Home 35
Table 2-3 What Children Do Online From Home: General Results 36
Table 2-4 Online Activities Engaged in At Least Once a Week, By Age 37
Table 2-5 Online Activities Engaged in At Least Once a Week, By Gender 38
Table 2-6 Online Activities Engaged in At Least Once a Week, By Ethnicity & Income 39
Table 2-7 Children's Top Ten Online Activities (Average Times per Month) 41
Table 2-8 Online Community Activities Engaged in At Least Once a Week 43
Table 2-9 Educational Activities Engaged in At Least Once a Week 45
Table 2-10 Multimedia Activities Engaged in At Least Once a Week 46
Table 2-11 Special Interest, News, and Commerce Activities Engaged in At Least Once a Week 47
Table 2-12 Reasons for Having their Own, Personal Website 50
Table 2-13 Tools Needed for their Own, Personal Website 51
Table 2-14 Change in Children's Home Internet Use During Prior 12 Months 56
Table 2-15 Reasons for Increased Internet Use at Home for Children Ages 6-17 57
Table 2-16 Reasons for Decreased Internet use at Home for Children Ages 6-17 59
Table 2-17 Reasons for Not Using the Internet At Home More Than They Already Do 60
     
Chapter 3: What Children Like and How They Find It
Table 3-1 How Children Learn About Websites 71
Table 3-2 Children's Favorite Site Genres 73
Table 3-3 Children's Favorite Entertainment Site Genres. 75
Table 3-4 Children's Favorite Search/Community Site Genres 77
Table 3-5 Children's Favorite Shopping/Educational Site Genres 78
Table 3-6 Most Frequently Visited Websites at Home 79
Table 3-7 Children with Unique - Or No - Favorites 80
Table 3-8 Most Appealing Website Features 88
Table 3-9 Top Website Turnoffs 90
Table 3-10 Percentage of Children Reporting that Most Websites They Visit have Appealing Features 92
Table 3-11 Reasons for Telling Other Children to Visit Websites 98
     
Chapter 4: The Parental Role in Children's Online Use
Table 4-1 Percent of Time That Children Control the Keyboard When Online with a Parent 108
Table 4-2 Parents' Influence on Sites Children Visits at Home 113
Table 4-3 Parents Recommending Sites to Their Children 114
Table 4-4 Online Safety vs. Other Parental Concerns 119
Table 4-5 Changes in Parents' Concerns about Safety of Their Child While Online 120
Table 4-6 Top Parental Concerns about Children's Internet Use 121
Table 4-7 Top Parental Internet Concerns (2000 vs. Today) 123
Table 4-8 Top 10 Reasons Parents Recommend Sites to Their Children 128
Table 4-9 Top Five Reasons Parents Avoid Recommending Sites to Their Children 131
Table 4-10 Parents' Attitudes About Their Involvement in Children' Sites 133
Table 4-11 Children' Attitudes About Parents' Involvement in Sites 135
Table 4-12 Children Who Don't Want Greater Parental Involvement 136
     
Chapter 5: What Children Do Online at School
Table 5-1 Daily Internet Use at School 143
Table 5-2 Length of Children's Internet Sessions from School 144
Table 5-3 School Internet Access Locations by Age.. 146
Table 5-4 Subjects for which Children Use the Internet in School by Age 153
Table 5-5 Most Frequently Visited Websites at School by Age 155
Table 5-6 Most Frequently Used Site Types at School 156
Table 5-7 Satisfaction with School's Filtering/Blocking Software by Age (According to Online Children) 160
Table 5-8 Satisfaction with School's Filtering/Blocking Software by Age (According to Online Parents) 161
Table 5-9 Effect of Internet on Children's Attitude Toward School (According to Online Children Ages 6-17) 170
Table 5-10 Effect of Internet on Children's Attitude Toward School (According to Online Parents) 170
     
Chapter 6: The School-Home Connection
Table 6-1 How School/Schoolwork has Changed Internet Use at Home 176
Table 6-2 How Child's School has Influenced Parents.. 178
Table 6-3 School-Related Online Activities at Home Every day or At least once per week 180
Table 6-4 School-Related Online Activities at Home by Age Every day or At least once per week 180
Table 6-5 School-Related Online Activities at Home by Ethnicity Every day or At least once per week 181
Table 6-6 School-Related Online Activities at Home Every day or At least once per week 181
Table6-7 Subjects for which Children Use the Internet for Homework at Home by Age 185
Table 6-8 Degree to which Using the Internet at Home Makes Homework Easier 187
Table 6-9 School has its Own Website by Age 189
Table 6-10 Topics on the School Website 193
Table 6-11 Topics Often Looked at on the School Website 194
Table 6-12 Topics which Parents/Children Wish Were on The School Website 195
     
Chapter 7: Digital Games and Music
Table 7-1 Game System Brands Used at Home by Gender and Age 206
Table 7-2 Online Games Played Regularly 212
Table 7-3 Favorite Online Games 212
Table 7-4 Online Games Features Liked 215
Table 7-5 Online Games Features Liked by Age 216
Table 7-6 Online Games Features Disliked 219
Table 7-7 Online Games Features Disliked by Age 220
Table 7-8 Musical Tastes of Heavy Internet Users 231
Table 7-9 Average Number of Times Per Month Engage in Music Related Activity 233
Table 7-10 Features Children Want to See on Websites of Their Favorite Singers/Bands 236
Table 7-11 Features Children Who File Share Want to See on Websites of their Favorite Singers/Bands 238
Table 7-12 Interest in Website Where Pay to Download Music 240
     
Chapter 8: Business Models and E-Commerce
Table 8-1 What Parents Searched for Online for Their Child 249
Table 8-2 Parents' Buying Online for Children 255
Table 8-3 What Parents Buy Online for Their Child 257
Table 8-4 Total Online Spending by Parents on Target Child in Last 12 Months 259
Table 8-5 Children Who Search for Information about Products For Themselves, Other Family Members, or Both (Child Responses) 263
Table 8-6 Percent of Children Ages 9-17 Who Say They Buy Products Online 269
Table 8-7 Purchase Intent From a Company that Sponsors (% Definitely/Probably Would Buy From a Company) 296
Table 8-8 Purchase Intent From a Company that Sponsors 297
     
Chapter 9: Television and Other Online / Offline Connections
Table 9-1 Changes in Time Spent on Offline Activities Since Home Internet Access Acquired 305
Table 9-2 Net Internet Change in Activities 2000 vs. 2002 Since Home Internet Access Acquired 309
Table 9-3 Radio-Related Activities While Online at Home 318
Table 9-4 TV-Related Activities While Online at Home 318
Table 9-5 Phone-Related Activities While Online at Home 319
Table 9-6 Heavy Internet Users and Television: Opportunities 332
Table 9-7 Heavy Internet Users and Television: Warning Signs 333
Table 9-8 Heavy TV Viewers and Internet Enthusiasm 335
Table 9-9 Heavy TV Viewers TV/Online Synergies Percentage of Online Children Ages 6-17 who Say they 337
Table 9-10 Community Interests of Children Who Actively Multitask between Internet & TV 342
Table 9-11 Regional Differences in Children's Media Use (Hours per day) 346
Table 9-12 Internet Use by Parents - By Region 348
Table 9-13 Types of Websites Parents Use for Product Information Searches For Their Children - By Region) 350
Table 9-14 Internet Aspirations by Region (According to Online Parents of 2-17 Year Olds) 354
Table 9-15 Products/Services at Home by Population Density. 356
Table 9-16 Frequency of Online Product Searching by Population Density (Average days per month) 358
 
Chapter 10: Impact of Broadband
Table 10-1 Broadband Access at Home Among Internet Enabled Households with Children 365
Table 10-2 Top Ways Children' Online Use Has Changed Since Getting Broadband - By Age 370
Table 10-3 Broadband Children and Other Technologies 377
     
Chapter 11: New Technologies, Influencers and the Future
Table 11-1 Parental Use of Wireless / Handheld Devices 391
Table 11-2 Children's Use of Wireless or Handheld Devices 394
Table 11-3 Top 10 Reasons for Wireless Device Purchases 395
Table 11-4 Ownership of Leading Edge Technologies 404
Table 11-5 Children's Use of Devices 408
Table 11-6 Demographics of Children Who Use Wireless Handhelds, Digital Cameras, and MP3 Players 409
Table 11-7 Children Device Users and Broadband 411
Table 11-8 Exploration, Sources of Information For Children Device Users 412
Table 11-9 School Influence on Device Users 414
Table 11-10 Demographics of Influencers 418
Table 11-11 Influencers' Time Online, Number of Sites Visited 419
Table 11-12 Momentum in Internet Use: Influencers vs. Other Children 421
Table 11-13 Influencers and Product Searching 422
Table 11-14 Lack of Community As An Influencer Turn-off 428
Table 11-15 Influencers and Musical Sophistication 429
Table 11-16 Influencers and Word of Mouth Effects 434
Table 11-17 Influencers Use of Other Media 435
Table 11-18 Site Types Influencers Most Frequently Visit 437
Table 11-19 Influencers and Parental Involvement 440
Table 11-20 Influence And Schools 441
Table 11-21 Influencer School Access and Use 441
Table 11-22 Children's Aspirations for the Internet 444
Table 11-23 Parent's Aspirations for the Internet 446
Table 11-24 Children's Interest in New Concepts 451
Table 11-25 Parents' Interest in New Concepts 453
Table 11-26 Forecast of Children Online (In percentages) 464
Table 11-27 Forecast of Children Online (in Millions of Children) 468

 

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