Grunwald Associates LLC
PHONE (301) 637-2740
About Us
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What Industry Leaders Say

What Industry Leaders Say

Our industry surveys, custom research, pr/messaging and other services have been embraced by leading organizations in a variety of industries:



"Grunwald Associates was first with solid, thoughtful survey research on kids’ use of electronic media, and they remain the leaders in the field."

Dick Spaulding
Member of the Board of Directors & Executive Committee
Scholastic Inc.

"All media is changing, consumer attention is divided and a whole new set of influencers are being heard. Our job is to help clients understand and harness these changes. Grunwald Associates provides us with invaluable data and creative insights that help our clients’ messages cut through the noise."

Douglas Buffo
VP, Director of Information Services
Leo Burnett USA, Inc.

"Exceptional research is even more helpful when it is complemented by thoughtful analysis and recommendations. That's the rare combination offered by Grunwald Associates, which is why we value their work. "

Ron Geraci
Senior Vice President, Research

"Grunwald Associates research yields unique strategic insights on consumer online behavior which has been vital to our planning. They have also provided critical guidance in forming industry alliances and collaborations over the years."

Joan Fenwick

"Grunwald Associates is the gold standard in technology and learning research. Grunwald delivers home and school, teens and children, with solid data and keen insight."

John Katzman
The Princeton Review, Inc.

"Television is being re-conceived daily because of the internet. Broadband speeds, cloud computing, mobile devices and the dynamic assessment of learning through gaming are animating the learning potential we have long understood about television. Grunwald Associates understands these trends, and their ongoing work has helped us develop new services for kids, parents and educators."

Rob Lippincott
Senior Vice President, Education

"Grunwald Associates provides the ideal combination of real world operational experience, research insight, and business development know-how."

Robert S. Block
Associate Vice President, Business Development
Educational Testing Service

"Reaching today’s families means understanding how children and parents really interact with the Internet and other technologies. That takes detailed, methodologically solid market research—the kind that Grunwald Associates has always excelled at providing."

Michael A. Lotti
VP and Director of Business Research

"Just as the technology industry needs reliable information to better meet schools' needs, education leaders need solid data—without the hype—to make sound investment decisions. Grunwald Associates is a source we've always counted on for practical research that answers our fundamental questions and raises important new ones about the integration of technology."

Anne L. Bryant
Executive Director
National School Boards Association

"Grunwald Associates created new service concepts for us that reflect Grunwald's unique understanding of kids’ media. We're using those concepts along with Grunwald research to increase the repeat usage – and impact – of our online Web Rangers program."

Wyndeth Davis
Servicewide Education Program Coordinator
National Park Service, U.S. Department of the Interior

"Grunwald Associates produces high quality survey research on families and technology, which has been a great tool for us in dealing with industry partners and others. Grunwald’s knowledge of the online industry also helped us develop our initial market and rollout strategy."

Jon Carson
Family Education Network

"We intend to be among the Internet leaders in the financial services industry, so we need high quality research and advice. Grunwald Associates helped us craft our FleetKids program to better meet the needs of our future customers."

Robert Hedges
Managing Director
FleetBoston Financial