Mobile Kids Study: Topic List

(Based on Questionnaire for Parents of Kids Ages 3-18)

Childrens’ use of mobile technologies

• Family device ownership and usage by age (13 types tested)
• Frequency of use by type of device
• What devices are required by schools?
• Purchasing power of mobile devices; how used to purchase apps, digital content and online shopping
• Usage rules and restrictions imposed by parents and schools
• Family policies about downloads and in-app purchases
• Use of parental controls for purchases and service

Content and Applications

• What types of applications are being used and how frequently (over 35 tested)?
• What life skills are best suited to be learned on mobile devices?
• Specific topics best suited for mobile learning (over 15 tested)
• Specific social and educational networking sites used
• Who downloads content and apps?
• Educational value of apps used by children

Parents’ attitudes and expectations

• What types of devices are the most helpful for learning?
• How are portable computers (Netbooks, Notebooks and Ultrabooks) viewed by parents vs. portable device?
• Would parents rather buy a portable device or tablet for their child?
• Educational value of mobile devices
• Security of devices used at school
• How to find apps and content
• What schools should require
• Effects on learning
• Using mobile devices for personal safety
• Benefits of digital books
• Willingness to purchase
• Schools subsidizing costs of devices and internet services
• Parents’ educational aspirations for learning on mobile devices
• Communication with their child

School Policies

• Use of mobile devices in classrooms
• Who owns these devices?
• Who pays for mobile devices used at school?
• Which devices are required by schools and for what grade of student?

Home technology

• Types of Internet connection used by children
• Types of Internet provider used at home
• Ownership of mobile and other computing devices

Potential Crosstabs

We expect to be able to provide data based on the following family parameters

• Age of child
• Gender of child
• Family income
• Ethnicity
• Geographic region
• Parental education level
• Early adopter status
• Level of influence on others
• Child use (level) of specific mobile devices
• Grade levels
• Types of schools
• And more